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Doktor Spinn

Besök PR-konsulten Jerry Silfwers medieblogg

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What I Learned From Creating A Free 28 Day Email Course
Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. For the past year I’ve been working on-and-off with creating a paid video course on digital PR, so I wanted to see if there’s any interest out there […]

Internet Of One: Trend Report From Adobe Summit 2015
I’m at Adobe Summit in London, UK to speak at a panel. The digital marketing conference is massive with 4,000+ attendees and numerous breakout sessions. In the audience, there are according to Adobe’s database more CTOs than CMOs, which I think is saying something of how we’re evolving as an industry. As one of Adobe’s clients […]

Write Better Headlines: A Tool For PR Professionals
If you’re a PR pro and a Wordpress-lover — then you should check out this powerful plugin. (If you’re not into WordPress, maybe you should consider it? According to web legend and WP-founder Matt Mullenweg, the open source CMS powers 20% of all websites on the web.) Now, I don’t usually write about plugins, but this one […]

When Will We Hit 0% Organic Reach For Facebook Pages?
We’ve all seen the decline of organic reach for Facebook pages. I have it on good authority from inside sources on Facebook that it will continue to drop for commercial pages. They predict that organic reach will hit 0% (“Facebook Zero”) for non-boosted corporate updates in a not too distant future. Also, Facebook advises against paid campaigns aiming for more fans for your […]

Conversation Marketing vs. Datadriven Marketing
There’s this idea that companies should be ‘social’. And for many, being social equals engaging in conversations on various public platforms online. While this makes sense for many companies, the importance of conversation marketing on the whole has been vastly overrated. Here’s why: Must We All Join The Conversation? “We need to start talking with our […]

How To Create Royal Content On A Tight Budget
This week my friends over at Mynewsdesk will be launching an experiment. They will be following a senior citizen on her first week online over at the campaign site Mynewsdesknow (the site is in Swedish). Watch her try out internet for the very first time here (video). The AMA (ask-me-anything) on Reddit. I think the campaign […]

Deal With Internet Trolls Like A Pro
I often help companies and organizations to deal with internet trolls. Either directly or by setting up new internal processes for dealing with them. It’s sometimes challenging to accept that it takes time to repair an online culture gone wrong. In some not-so-rare-cases, the “trolls” aren’t actually trolls, but rather normal and valuable customers who are right […]

Why You Need Iceberg Pages
When most people think about their websites, they think about what’s on their front page and the pages you can reach from the navigation menu. And those pages are important. You do want a clean and easy-to-navigate menu — and your most popular pages easily accessible. But imagine if there was a whole new universe of […]

How To Actually Get Storytelling Into Corporate Blogging
It’s quite difficult to become an accomplished storyteller. I would know, having spent most my life dreaming of becoming a novelist. There’s just all of these factors coming into play when you’re trying to tell stories that captivates and entertains an audience. And being able to do this in a corporate context? Well, you can of course […]

Point To The Button, People
This is going to be a short post, so pay close attention dear readers. I’m going to reveal a favourite trick known to most conversion specialists, but not to the average digital marketer. It’s fun — and a little bit weird, too. We all debate (well, some of us) colours of buttons for maximum conversions. […]


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