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Ravishing Mad


Modedesigner som skriver om livet kring egna jeansmärket Ravishing Mad...om att lansera ett märke utomlands, bakom-kulisserna-foton, samarbeten med musiker och annat roligt.

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The Johns
Hey, look what I found on Facebook! My dearest John Pizzolato (3'rd from the left) is wearing Ravishing Mad from head to toe! You look gorgeous, baby! This is the disco punk band The Johns and the pic is shot by Jeff Yiu right after their recent show at Lower East Side of NY.

Behind the set
I got together with photographer Magnus Österhult and models Simon Brentén and Ida Kyllerman today to have a god time and to shoot some photos. It all took place in Malmö at an old printing factory and I'll show you the result soon! In the meentime I'll give you this:

Ravmad street style
Check out this picture that I found on Facehunter! She is wearing our High rise jean with the RM Shellie shirt and I think the whole outfit looks gorgeous together with the shoes from Juan Antonio Lopez.

New York Fashion Week
Our agents and saviours, Johnny and Virginia, at International Playground are showing the S/S-10 collection at Rendez-vous during New York Fashion Week this weekend!!!And if you want to be the first in the US get a hold of our blue jeans, you just have to get in touch with them. They are just starting a shop in NY and got their first jeans delivery just a few days ago!Please visit our homepage to get more information on Rendez-Vous and how to book an appointment with International Playground.

Party in mind
This weekend was amazing. My dear friend Hanna Hedman brought her friends and stayed with us over the weekend. Saturday night we went to Rust Din Røv at Rusk in Copenhagen, where my friend Johannes with JoJo DJ team played with Carsten Holm. It was pretty fantastic...dance, dance, dance and something in between rock, electro blip blop, Rage Against the Machine, and some oldies. On Sunday, after just a few hours of sleep, we dragged ourselves to Malmö Konsthall to have jazz brunch and to take a look at the Sonic Youth exhibition. We got to record a single with reversed Caraoke, where I played the drums. Too bad none of us could play...hmmm, it sounded pretty experimental...I have to get a hold of that cd, so I can play it for you. In the meantime I'll just show you a pic from the tired, but yet joyful ;-) brunch.We're thinking of doing something in Berlin soon...A party with great music, great people and fashion...I'll definetly keep you updated! I love mixing fashion with other art forms and this will definitely be something independent and outside of fashion week.I'm meeting the photographer Magnus Österhult tomorrow to talk about it. We're going to do a photo shoot next week with mixed RM stuff in this old printing factory just to get some nice pics together. He's going to Berlin too, and right now we're talking to a whole lot of people to get it all together. I have a special band, that I just love, in mind. And I hope they like us too ;-)see you soon!

Something to brag about
Hi there,Today I feel like doing some bragging...might be because I have dirty hair, the trucker suit on and those old slippers that always seem to manically attract all the little threads from the floor.Sooo...what is there to brag about? Listen to this one: I was recognized as "Reinventor of denim" by fashion editor Alberto Caselli at the Italian fashion magazine Collezioni Sport and Street during Berlin Fashion Week in January 2009. (I have to bring these old stuff into the bragging or else there won't be much...please be a little forgiving.) But anyway, it resulted in this four page mono brand feature (in issue no 52) of Ravishing Mad that I got to style as I wished:I covered this wall with some of my sketches at a gallery in Berlin in April and I liked it:I trimmed the left side of my head the other day and it looks good. Well, maybe not perfect, but I did it before the weekend, so it's not completely fresh:It is perhaps questionalble if the background of the last pic belongs to the bragging section, but with this one I simply had to choose which part of the photo to be happy about.

Visitors on the homepage!
Listen to this: I just found out that we had a function on our homepage that counts the amount of visitors we get each day! Me and computers are a hopeless match, so this is completely new to me!!! I can't see who you are though, but I do know that around 1000 people visit us each month, isn't that amazing?!!! And I thought no one cared about Ravishing Mad...You are going to get soooo many updates from now on, and I just love you all!!!xoxo Anna

Meeting the customers
Yesterday was a crazy day! We woke up early after a wild night party at my friends wedding and loaded the car with boxes filled with clothes for the outlet.One year ago, when the first collection from Ravishing Mad was released, we over produced some of the garments of the collection. It's so hard for a new label to get buyers and to be discovered... so in order to get the stuff out there, it's usual to sell on consignment in the beginning. The down side to it is that some shops tend to ask for a lot more than they can actually sell and we didn't know that. So now we had a stock of clothes from last Autumn that we needed to get rid of. Consignment is hopeless unless the shop uses it to try out a new brand and has the intention to buy if everything work out well. The stuff we had was fortunately pretty timeless, so we can continue the outlet on our web shop that is opening very soon.It was especially nice to meet the customers! Surprisingly the the ladies liked the big pocket jeans more than the girls, and the men and the children tended to like our prints more than the women. I remember this boy of maybe 7, that kept asking his mother to buy him the black and white striped top from a/w-08 because he wanted it for his soccer practice. There were quite some guys that fell in love with the jeans and I'm delighted that this beautiful boy bought the last piece of the oversize knitted blue sweater!Tomorrow is the preview fabric fair in Copenhagen and I'm going there together with Nette from the label Lagom.

Home from Sthlm.
Preview fabric fair in Stockholm this week. Found lots of good denim and knitted fabrics for Autumn/Winter-10. Now weekend...which in this particular case means that we might bump in to each other. Outlet on Sunday in Malmö on S:t Knuts Torg where we have rented a space for the day at Stajl by Malmö. Old collections, samples and lots of jeans and cash is king! I can promise you VERY good prices! Opening hours are 12 am to 8 pm.xo Anna

Wild mood swings
What a fabulous life I live!!! I know I was down a bit today, but I got right up again. And that's that about that!I spent the evening volunteering at the Victoria Theatre serving film people wine at the 20'th Century Fox's Midsummer theme evening. Everyone was cheerful and jolly (always wanted to use that word but I never seem to say it as spontaneous as those who get it right). The quote of the night was when I answered one of the guest that the snaps was finnished. A few minutes later I realized that he was the producer of the film of the evening (we had especially saved a few snaps for him and his crew since they were arriving late). I turned to him and said: -Sorry, I didn't quite understand that you were acutally you! And he answered with a laughter (and a hint of embarrasment): -Oh, I don't understand that half of the time either!Humbleness within stardom makes me smile! So after a very successful evening with fantastic people, my temper is for the moment plesant and let's see what happens tomorrow!

Cleaner, but not clean
I'm trying to find a ticket to Stockholm...and the stupid last minute auction didn't have any tickets for tomorrow! I'm going to work it out somehow. I have booked some meetings in Stockholm this week to see new fabrics for A/W-10.I'm in the middle of my twice a year swinging mood disorder that always occurs when I'm about to create a new collection. What a PAIN! I don't believe I'm av very pleasant person at the moment. At least we cleaned up the working space yesterday in a vein effort to please my heavy mood. Parts of the floor is actually visible now, which is a humongous step forward.


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