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We Love Viral - En Reklamblogg från göteborg


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Ads Don't Get Much More Joyfully Hypnotic Than Samsung's Latest
Kinetic collage for the Galaxy Note 4 S-Pen. Ad agency Heaven and the directing duo Vallée Duhamel rolled out this quirky video set to electronic music for the Samsung Galaxy Note 4 S-Pen. Titled "Creativity at Work," it makes a sort of kinetic collage out of all the arts and crafts materials the S-Pen can emulate. This is one of those times where I think the "Making-of"-video is more interesting than the final product. What do you think?

Pepsi MAX Filled Up a Room With Ping-Pong Balls on Mousetraps, Then Threw Another Ball in There.
Following in the footsteps of other omnipresent consumer brands with something arty to prove, Pepsi MAX made a huge mess with mousetraps and Ping-Pong balls for a video it calls "Chain Reaction." With the help of London filmmakers HarrimanSteel, a perfect grid of mousetraps was laid out, with a Ping-Pong ball balanced on each one. After all that work, a single ball was launched under some of the most dramatic lighting I've ever seen to upset the whole display. The ball then rolls down a big science-museum funnel into another Ping-Pong ball/mousetrap installation, this one with colored spheres. All this happens to the beat of music that sounds like Alvin and the Chipmunks' take on dubstep, and I don't know how to feel about that at all. I shouldn't like the more pretentious visual choices being made here, but I do, because it's fun to watch huge companies clutch their pearls at the thought of being a constant, low-humming presence in the back of consumers' minds. I'm not sure it justifies the filmmakers hugging at the end like they've landed a rover on Mars, though. VIA

Norwegian Airlines: Live Streaming Cab in NYC
Check out the ‘Norwegian Red Cab’ streaming live from NYC. An interactive experience that enables visitors in a shopping mall in Oslo to control a cab, and discover New York City, in Real-time with a NYC tour guide meets cab driver. I guess it’s kind of like Remote Control Tourist in a way. It’s all to crate awareness around Norwegian Airlines new direct long-haul destinations from Oslo to New York, Miami, LA, San Francisco. Created by the guys at M&C Saatchi in Stockholm.

Zeitgeist 2014: Year In Review #YearInSearch

eBay Christmas 2014: ‘The Joy of Giving’
There’s nothing better than the joy of giving the perfect gift and this year, ebay.co.uk set out to spread a little Christmas magic across the Britain. Find your loved ones the perfect gift at http://www.ebay.co.uk/christmas or Tweet a hint of what you’d like for Christmas with the hashtag #ebaychristmas

Ad for Totino's Pizza, and It's So, So, So Weird
There's literally nothing better than pizza. So, it stands to reason pizza brands shouldn't really need to advertise. But if you're a brand trying to rise to the upper crust of pie purveyors, you might as well go super weird. Totino's just teamed up with Tim & Eric (aka, Tim Heidecker and Eric Wareheim) and released "Pizza Freaks Unite," which is arguably the weirdest ad for pizza since Pizza Hut Japan's "Pizza Cats."

Welcome to transparent banking
Love this ad.

MIT’S SHAPESHIFTER
The interface of the future won’t be made of just pixels, but time and form as well. And that future is only five or ten years away. It’s time for designers to start thinking about what that means now.

The 20 Most Viral Ads of 2014
It might seem early for year-end lists, but Unruly Media is out of the gate with its annual roundup of the most-shared commercials. And not surprisingly, the year's biggest global event—the World Cup—produced some of its most-viral ads. NO20 KLM: "Lost And Found Service" 670,401 shares NO19 P&G: "Pick Them Back Up" 688,364 shares NO18 BBC: "God Only Knows" 725,867 shares NO17 John Lewis: "Monty the Penguin" 770,187 shares NO16 CoorDown: "Dear Future Mom" 804,082 shares NO15 Volkswagen: "Eyes on the Road" 805,766 shares NO14 FCKH8: "Potty-Mouthed Princesses Drop F-Bombs for Feminism" 813,436 shares NO13 Disney (Frozen): "Let It Go Singalong" 896,324 shares NO12 Save the Children: "Most Shocking Second a Day Video" 973,164 shares NO11 Castrol: "Footkhana: Neymar Jr. v Ken Block" 1.05 million shares NO10 DTAC: "The Power of Love" 1.1 million shares NO09 Thai Life Insurance: "Unsung Hero" 1.29 million shares NO08 Nike: "Winner Stays" 1.43 million shares NO07 Always: "Like a Girl" 1.48 million shares NO06 Wren: "First Kiss" 1.55 million shares NO05 American Greetings: "World's Toughest Job" 1.89 million shares NO04 Budweiser: "Puppy Love" 1.98 shares NO03 Nike: "The Last Game" 2.15 million shares NO02 Twentieth Century Fox (Devil's Due): "Devil Baby Attack" 2.15 million shares NO02 Activia: "Shakira - La La La (Brazil 2014) ft. Carlinhos Brown" 5.82 million shares

John Lewis Christmas Advert 2014 - #MontyThePenguin
Watch the new John Lewis Christmas TV advert with Monty The Penguin. It's a well made pice of animated TV-ad. I kinda like Monty ;) The music is ‘Real Love’ performed by Tom Odell, the original song was written by John Lennon. Enjoy.

THE DISGUISED PORTFOLIO
Two Danish guys wanted jobs at an ad agency. So they transformed their portfolios into physical replicas of Lürzer’s Archive magazine. VIA


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